"Imagine receiving the following creative brief..." (SEGDdesign magazine)

Leslie Wolke of fd2s wrote a feature article about the new Academy for SEGDesign magazine, which is published by the Society for Environmental Graphic Design:

"Imagine receiving the following creative brief:

'Collaborate with a Pritzker Prize winning architect, evolutionary biologists and ecologists, and the staff of a 157-year-old acclaimed research institution to create a new generation of sustainable exhibition design for a space bathed in natural light and without walls, in the middle of Golden Gate Park, San Francisco.'

This was the challenge that brought together Jonathan Katz, founder and CEO of Cinnabar, a Los Angeles-based production and fabrication company, and Adam Brodsley, principal and co-founder of Volume Inc., a multi-disciplinary design studio in San Francisco. Katz, Brodsley, and a bevy of designers and exhibit specialists produced two main attractions for the new home of the California Academy of Sciences, the 412,000-sq.-ft. LEED Platinum museum that is transforming the definition of that word by its very being..."

Full article here.